10 Unit Credit Values

• Role of Marketing in an Organisation: Marketing Principles, Development of a Marketing Strategy
• Analysis of Marketing Information: Different Methods of Market Research, Elements of Sourcing a Plan, Benefits of Marketing Information Systems
• Components of a Marketing Mix: Use of 7 P’s, Purpose of Marketing Partnerships, Product Strategy and Categorisation

The above is the unit content for the Marketing for Purchasers unit found in the Level 5 qualification. To view more units, click here and select the “Units” tab