Marketing for Purchasers

10 Unit Credit Values

• The Role of Marketing in an Organisation: the role of marketing in a typical organisation; marketing principles; development of a marketing strategy; marketing services procurement; marketing spend categories
• The Analysis of Marketing Information: the different methods of market research; sourcing plan; marketing information systems
• The Components of the Marketing Mix: the use of the 7 Ps within the marketing mix; the purpose of a marketing partnership; product strategy and categorisation

The above is the unit content for the Marketing for Purchasers unit found in the Level 5 qualification. To view more units, click here and select the “Units” tab.