Marketing’s Role in Supply Chain Management
08 Dec 2022More popularly known as logistics, the supply chain management (SCM) sector is a $22 trillion global industry that touches the lives of billions of people. It includes products from agriculture, healthcare, manufacturing, and retail. The global economy depends on efficient and integrated supply chains transporting goods and raw materials worldwide. SCM involves all aspects of providing services and information from their point of origin to their final destination. It manages a business's internal processes to optimise the flow of products and services to customers.
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