The Importance of Brand Identity in Business
24 Nov 2022Your brand identity is how you present yourself to your customers and how they perceive you in the crowd of competitors. For instance, the strongest brand identities, such as Apple, Coca-Cola, and Nike, are instantly recognisable and immediately convey a message about their business. A solid brand identity is important as it directly affects sales and helps businesses become more successful. Primarily, building brand identity increases sales, improves customer acquisition efforts, and promotes your business as an industry leader.
Read more 
