AI in Customer Relationship Management: Optimising the Customer Experience
15 Jan 2024In the dynamic business landscape, customer satisfaction is paramount, driving the transformative integration of Artificial Intelligence (AI) into Customer Relationship Management (CRM). This article explores AI's profound impact on CRM, unravelling its intricate layers in software, automation, lead nurturing, email marketing, CRM platforms, and broader sales and marketing automation. The synergistic union of AI and CRM emerges as a powerful force, reshaping how businesses engage customers in the pursuit of unparalleled satisfaction and long-term success.
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