Hey, I’m Michael Culp and today, I’m going to teach you what is brand awareness and how to increase it.
In simple words, Brand Awareness is the likelihood that consumers will be able to identify the brand in different situations. If you have high brand awareness, people have your brand in mind and it’s easy for them to remember you.
Now that you know what is brand awareness, why should you focus on increasing it?
Scientific research shows that consumers will select a known brand among other choices 70% of the time, even though the other brands are superior. 82% of investors say name recognition is an important factor guiding them in their investment decisions.
One way to see the power of brand awareness is brand names that people use to call whole categories of products. A very practical example is Tupperware, a brand name people use to call any plastic container for food storage and preparation.
Interesting example and stats… But how do you increase it? Let’s get into the specifics…
1 – COLLABORATION
So, the first thing you can do to increase brand awareness is to partner with other brands. Brands partner up and create partnerships all the time. Some examples are:
RedBull + GoPro
Apple + Mastercard
Spotify + Starbucks
It’s very beneficial to establish partnerships with other brands, by doing this you are leveraging their audience to build your audience. Many businesses have already invested time, energy, and money to find YOUR customer.
In the words of Jay Abraham, known as the guru of the gurus, if he could choose just one form of marketing, he would choose partnership marketing.
By developing these partnerships you can build your brand awareness much faster. A very effective way of establishing partnerships is by doing guest posts.
2 – GUEST POST
Guest posts allow you to provide value to other bloggers through your content and you can “leapfrog” the marketing process by gaining access to their audience.
With guest posting, a good tip is to start small and build your credibility over time for larger and larger publications. Start by researching brands that have similar audiences and similar targets and pitch them with content.
Write a pitch email and include a sample headline about the content you want to write. You can even send some links to previous content that you wrote for other brands.
3 – LEVERAGE SHAREABLE CONTENT
Make sure that you are developing shareable content such as graphics, infographics, quotes, and hot topics. Then, make sure to engage with your audience by answering comments, asking questions, being authentic, and providing value.
4 – INVEST IN SEO
SEO helps you reach a lot of people. According to Hubspot, there are 5.6 billion searches per day on Google. SEO allows you to attract anyone with an intent at any given point in time, no matter what stage in the buyer funnel they are in.
SEO is a very effective way to create long-term brand awareness, expand your target audience, and earn more revenue. Besides the time you need to improve your rankings, it doesn’t cost you anything like advertising.
5 – START A REFERRAL PROGRAM
Referrals are a powerful way to squeeze more out of your marketing. You’ve already invested the time, effort, energy, and money to get a Customer, why not take advantage of this?
And who’s the most likely person to know excellent potential Customers? Exactly, your current Customer.
People are much more up to following a recommendation from a friend than they would to any kind of brand advertising. If you have 10 consumers and ask them to share your product or service with 5 of their friends, suddenly you turned 10 consumers into 50 brand impressions.
You need to make referrals part of the relationship from Day 1. Don’t lose opportunities to plant the seed for them to start referring.
A good tip is to give your customers stories to tell about your products and services, so referrals will occur naturally. You can also offer things in exchange, such as discounts coupons in the next purchases.
6 – INVEST IN ADVERTISING
The last tip to increase brand awareness is through paid advertising. Paid marketing is beautiful because it’s so fast and measurable. With paid marketing, you can create a lead magnet in the morning, put up an ad in the afternoon, and wake up with a lot of new leads the next morning.
If you want to achieve results quickly, paid ads are your way to go.
CONCLUSION
Brand awareness is so vital to businesses that there are whole business models dedicated to the awareness and traffic part of the equation. One of these business models is Affiliate Marketing, where your goal is just to bring traffic to other people’s products, and you make a commission for every sale you refer.
So, if you want to ensure the long-term growth of your business, you should start investing in brand awareness. In this guide, we showed you 6 important strategies to increase brand awareness in 2022.
Michael Culp is a Business Master Student and founder at ambitionyard.com. He is a business enthusiast and on his site, he teaches the best ways to make money online.