Do you want to launch new products or services in the market? It is essential to promote your products. Without powerful marketing strategies, it will be difficult for you to attract loyal customers. Promotion is necessary to increase your profitability. Here are some powerful ideas to help you to advertise your new products or services in the modern market.
Google My Business
Post about your product or service to Google My Business. You have to create a profile to post your products and then create a post. After creating a post, pick a promotion option. Moreover, upload photos of your new service or product.
Exclusive Preview for Customers
Loyal customers are a vital part to the successful promotion of a new product. They can recommend your products which will often encourage other people to buy them. Hosting exclusive previews of your newest items for your existing clients can be a great way to create a high level of customer satisfaction with your brand and following the event, the attendees are likely to speak about the products they saw, generating further interest in your business.
Send them exclusive invitations to attend events and test your services. These type of approach creates the feel good factor, increasing the likelihood of them attending the event. Don’t worry if your business premises are not suitable for such events. You can use leading organisations such as Citylets to find the perfect venue.
Contests on Social Media
Sweepstakes, giveaways, and contents are popular tools of top quality marketers. You can maximise the potential of these tools through social media. Organise contests to connect with customers and increase your followers on various social platforms (Remember, only Facebook is sufficient to grow 34% of new fans).
With Instagram giveaways, you can provide an exclusive opportunity to your customers to try new products. Of course, you can advertise the giveaway on different social media channels, driving them all to the relevant place. This method will help you to get direct traffic and provides you a new audience to market to, which in turn will create new customers.
Facebook Ads
You can access a huge market via Facebook. For this reason, this platform should have a large focus within your marketing strategies. Facebook allows you to target specific audiences, you can aim adverts at your chosen audience and, if applicable, collect data about customers and potential new customers. Facebook users can be targeted by organisations based on factors such as their age, location, interest, and gender. The advertising costs are relatively inexpensive, allowing you to hit a wide audience on a relatively low budget.
Email Marketing
Email marketing helps you to advertise your products and services. Newsletters are a great way to share news, information, and images of your products with existing and potential customers. This method of marketing is very inexpensive and can be a quick way to generate interest in products and services which in turn will improve your cash flow.
In-Store Promotions
A bricks & mortar location is necessary for most businesses. With a physical store, you can promote your services and products, using signage, posters, displays and other tools to attract the attention of passerby’s. Moreover, offering exclusive in-store discounts is a useful method to increase foot traffic in your retail stores.
Customer Reviews
After giving new products to customers, request they share their honest feedback. Use the information they provide and share their real positive reviews on your website to increase the confidence of potential clients. People often read testimonials and reviews before purchasing a new product. This is an ideal method to increase the number of loyal customers.
Of course, this is not an exhaustive list, advances in technology create many new possibilities for marketing teams, whilst this is great news, it is unlikely that the tried and trusted ways of promoting your new products will be replaced any time soon.